Somewhere hidden along this street is Wonjo Ssambab Jib, a meat restaurant included amongst Baek Jon Won’s plethora of chains. Yet, at first glance, you’d have no idea his name’s attached, famous more as a successful businessman than a food connoisseur/cook, his restaurants are staples amongst the Korean food scene. A shabby looking place like this doesn’t quite evoke images of the clean and polished exterior’s of his more recent additions, BaekDabang (Dabang being the name for old style Korean cafe’s and Baek his name), and Chadolbaki Jeonmunjeom (Chadolbaki being a type of thin sliced beef and Jeonmunjeum meaning “specialty house”)…The restaurant itself is hidden down a tight little side alley…As we approached a foul smell emanated from the door and inside multiple large table spreads were covered with food left uncleared. I’m pretty adventurous but I’ve had enough bad experiences with unsanitary food in Asia to become a bit hesitant around places like this. At first glance you’d be hard pressed to place the name Baek Jon Won with the interior and atmosphere, yet that’s not to completely bash on the place either. It had a old style charm to it and a cozy atmosphere, with wooden lockers and keys to drop your shoes in before sitting down. On the wall were cliche spread posters of ancient Tigers and electronic bells (like doorbells, common at Korean restaurants) on the walls, indicted by squiggly lines drawn around them in red marker.
The food came out fast and it was good, albeit likely low end in quality..Consisting of a wide wooden tray of lettuce and other green leafy vegetables (for wrapping the meat), the standard doenjang jjigae (soybean soup), and a seafood ssamjang paste (a paste added to the meat consisting of gochujang (pepper paste) and doenjang (soy paste) combined with added bits of squid and octopus. Two servings of thin sliced beef was probably enough, but the food was good and the atmosphere pleasant so we chose to go for a third round of samgyeopsal (pork belly, like thick cuts of bacon), before heading out to walk off our full stomachs.
Wonjo Ssambab Jib’s not a easy find, tucked in the backstreets of Dongdaemun. Nor is it ideal for those picky about cleanliness, but it offers a peak into old Seoul, or as Winnie put it..into a “very old school Korean restaurant”. Give it a shot, and if you get lost along the way, there’s no lack of other options nearby as you can see by the picture above.